Officially Signed: Partnership with Essa Al Ghurair Investments LLC to Tackle Totachi Distribution in the GCC

Dubai, United Arab Emirates, 14 October 2016 – In a modest affair last Wednesday, marked the official signing ceremony of the exclusive agency contract between Essa Al Ghurair Investments LLC (EGI) and Totachi Industrial Co. Ltd,. Under contractual arrangements, EGI (through their subsidiary FujiSan General Trading LLC) will be the exclusive sales agent of Totachi in the GCC, and several other countries in the MENA region.

The signing ceremony; held at EGI headquarters in Dubai, marks the beginning to a long and prosperous relationship between EGI and Totachi, with His Excellency Essa Al Ghurair, Chairman of EGI, and Mr. Kousaku Nishi, President of Totachi, marking the occasion with their respective signatures. The ceremony was officiated by His Excellency Mr. Hisashi Michigami, the Consul General of Japan in Dubai, with dignitaries from several other high profile Gulf Cooperation Council (GCC) companies in attendance.

Automotive lubricants and engine consumables have a significant market in the MENA region, and remains to be a prominent growth factor in exports from the UAE. This business partnership aims to bridge the demand gap while providing the best quality Japanese lubricants and engine consumables to customers in the region. “It is important to recognize that with the introduction of smart-phone technology; savvy consumers have an abundance of information at their fingertips. The ability to research enables consumers to demand higher quality products, and thus, the demand for Totachi is ever increasing”, Mr. Nishi Kousaku, while Mr. Majid Essa Al Ghurair commented “We are always looking for sustainable business opportunities, and this partnership brings diversity to our business portfolio, while increasing re-exports from Dubai as the reginal hub for Totachi”.

Mr. Duncan Campbell, Head of Sales for Totachi, noted that “the partnership aligns with our company’s global expansion plans, and holds significant value for Totachi’s long term goals for market share in the MENA region”. “The reach of EGI’s networks allows us to substantially expand our product portfolio, with a great portion of their business focusing on industrial and manufacturing sectors. In the coming months, expect to see our industrial lubricant offering grow exponentially” added Mr. Campbell.

Essa Al Ghurair Investments LLC joins the growing list of Totachi partners across the world. Dignitaries in attendance at the signing ceremony Mr. Majid Essa Al Ghurair (GM, FujiSan General Trading LLC), Mr. Fuate Jendie (Partner, FujiSan General Trading LLC), Mr. Melnikov Maxim (MD of Totachi CIS/Europe), Mr. Mikhail Baiman (CEO of Totachi Industrial PTE LTD), His Excellency Mr. Yamaguchi, (Head of Economic Section, Consul General of Japan in Dubai), Mr. Mohamad Osman (CEO of Hitachi Middle East), and Mr. Philip A. Honein, (COO of Investment Holding Group WLL, Qatar).

For enquiries on distribution and business collaboration, please email info@totachi.com.