Packaging Design Update: Totachi Filters

31.05.2018


We are pleased to inform you that beginning May 2018, we will be updating the packaging for all Totachi filter products.

In 2017, we expanded our automotive filter assortment to cover most European car marques, a long, arduous task involving extensive product research and supply chain restructuring. This year, we are happy to announce alongside our significantly expanded production capacity, our new package designs.

At the same time, the company faced the main task of ensuring uniform quality standards for products. This task was successfully solved. All products coming from different production sites comply with the unified quality standards of TOTACHI INDUSTRIAL CO., LTD. and has a single package for all world markets.

In updating the package design, we had the following considerations:

  • To make the design more modern and functional,
  • To introduce common international standards for all markets,
  • To make it easier for customers to find and select the right filter.

As an additional means of identification, all packages are supplied with QR codes, with the help of which you can go to the site www.totachi.com and study the characteristics of the product in detail. This will allow partners and buyers to better navigate the assortment. At the same time, the modernized package design has retained its receptivity – the logo, the corporate identity of TOTACHI ® – and remains recognizable and familiar to customers.

Air filters

A.  General update of the package design.

B.  Emblem for Targeted Filtration Technology

C.  All information in 2 languages, Japanese and English, was previously only Japanese.

D.  QR code, for quick access to future reference material online. Stay tuned!

Oil filters

A.  QR code, for quick access to future reference material online. Stay tuned!

B.  General update of the package design.

C.  Emblem for Targeted Filtration Technology

D.  All information in 2 languages, Japanese and English, was previously only Japanese.

 

The roll-out of filters in the new packaging will begin in June 2018. Products will be sold on the FIFO (first in-first out) system.

You may find stock of both old and new packages in one supply and in one outlet.

For more detailed information, please contact your Totachi sales partner or email us at info@totachi.com.