Totachi Global Distributor Conference 2016 – Part 1


On 26th November 2016, Totachi held its inaugural Global Distributor Conference in Phnom Penh, Cambodia. It was a fruitful and successful event for our distributors from all over the world to receive the latest updates from the Totachi management team.

The theme for the event is ‘Kaizen Jidai’ which translates into ‘A Time for Continuous Improvement’. The main agenda for this year’s conference is to announce the rebranding of Totachi and to align the direction together with our distributors.

Nishi Kousaku, President of TOTACHI INDUSTRIAL CO., LTD., gave an opening speech to thank our distinguished guests for attending the conference. “We will definitely listen to your requests and strive to exceed your expectations. Your opinion is of our utmost importance. We will continue to innovate whilst keeping in mind our company’s philosophy – Tradition in Motion. We thank you all for your continuous support in improving Totachi as a brand.”

Along with his welcome speech, Mikhail Baiman, Managing Director of TOTACHI INDUSTRIAL PTE LTD., motivated everyone with a quote from the late Steve Jobs – “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” This is what Mikhail truly believes in and hopes to pass it on.

Duncan Campbell, Vice-President of TOTACHI INDUSTRIAL PTE LTD., addressed the next wave of growth from the direction to expansion plans of the company. The highlight of his speech was to announce Totachi Singapore as the new global headquarters for sales and marketing. “Change is the only constant in life,” quoted from Heraclitus, was emphasised by Duncan.

Karen Yian, Product and Technical Manager of TOTACHI INDUSTRIAL PTE LTD., delivered an overview of the company, product offering, integrated technologies applied, certifications of Totachi products, the global market trends for engine consumables, the launch of new Totachi products and upcoming products to expect in the near future.

Leena Loh, Global Marketing Manager of TOTACHI INDUSTRIAL PTE LTD., presented a sneak peek of the new corporate rebranding and new global website of Totachi, which will be launched in the first-quarter of 2017. She ended her presentation with a quote from Richard Branson, “Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.”


Stay tuned for Part 2 of this article!