Japanese engine consumables company TOTACHI and their Jordanian partner Arabiawoqod have unveiled creation and sponsorship of a TOTACHI MOTORSPORT TEAM in Jordan

The deal covers all of Jordan in the segments of Speed test, Drifting, 4X4, and Carting. TOTACHI will be a sponsor for Engine Oil, Power Steering, Coolants and Break Fluid during races.

Totachi has been serving as the title sponsor of few drifting teams around the world since 2012 and its regional sponsorship deal in Jordan further strengthens its presence within the sport.

Hashem Kalbouneh, managing director of commercial operations for Arabianwoqod, said: “We are thrilled to extend our partnership with the Totachi team to activate and expose our brand in innovative and exciting ways. Our country wide involvement is a new category of motorsport sponsorship focused on targeted markets and is a by-product of the investment we have made to drive deeper engagement for our partners to engage fans and deliver results for our brand. Building on our partnerships, Totachi will be prominent in the racing activities in Jordan.

Mikhail Baiman, senior general manager of group strategic communications at Totachi, added: “This agreement reaffirms Totachi’s commitment to leverage on Racing scene worldwide to enhance and accelerate our brand-building efforts globally, especially in target markets where we operate – acting as an extension of the successful partnership we share with Arabiawoqod.

We are looking forward to first races and are sure Totachi products will perform its best to give the drivers an edge over the competition. Good luck !